For my logo recreation I recreated the REI logo. Here is the original:
I thought the font was too thick and blocky and the colors weren't really outdoorsy. So i wanted to make it a little more colorful, and I thought I could incorporate the seasons. So I ended up doing four different logos for different products, a winter one for winter related items, a fall logo for fall related items and then a summer/spring logo for spring related items. Then I just made a general logo for the store REI. I really liked the tree and the mountain so I decided I would have something along the lines of that for everyone. So for recreating the general store logo, I made the tree green because trees are green, and i thought he logo needed more colors. And then I did the mountains yellow because I thought that a blue or purple would make it to dark, and I wanted it to be light. Then I thought the lettering needed to be a little smoother than the original so I made it pretty simple, but still kind of modern. I thought I would make it black but the black was too harsh for the green and yellow so I made is a light gray. Then I decided that each logo should have the same general concept so I kept the tree and letters the same for each logo and just changes the mountains, so the mountains are made out of leaves for fall snowflakes for winter and flowers for spring. But I'm not really happy with the way the spring logo came out, I don't think it represents REI that well.The colors are very pastel and the flowers aren't real looking like the leaves and snow flakes.
